Markham management needed to check the standards of stores' services without notifying store management about the activity. A mystery shopping campaign would help gather the valuable information by putting its workforce, products or services to the test without getting noticed. Could the M4JAM jobbers offer a solution?
The M4JAM jobbers became the eyes and ears that Markham management needed. We launched micro-jobs requiring jobbers to visit and inspect Markham stores. Each jobber had to visit the change room under the pretense of trying on a pair of jeans. These jobbers had to report on the state of the change rooms via the M4JAM platform.
The activity remained a secret from store management
stores were visited, inspected and reviewed