Castle Lite Lime required data and insights into the general public's perception of the new product in order to improve brand awareness and increase sales. An innovative and cost effective solution that would help drive demand, volume and awareness was needed. Could the M4JAM community become brand developers and adorers?
M4JAM created a solution that would source valuable customer opinions without requiring a single SAB representative to go out into the field. The campaign required jobbers to purchase a 6-pack of Castle Lite Lime, record the price of the product and then try the product in order to answer questions about the brand and product.
Insights were gained from brand adorers
Sales were increased through post-purchase rewards